Templates
Tweet and thread templates
Fill-in-the-blank structures for launches, lessons, hiring, milestones and more, each with real examples.
Thread templates
Multi-tweet structures that hold attention to the end.
Product launch thread
Announce a product in seven tweets: problem, demo, proof and one clear ask.
Lessons learned thread
Share hard-won lessons, one per tweet, each backed by a real moment.
How-to thread
Teach a process step by step, one tweet per step, with a clear result.
Case study thread
Show a result, the starting point and exactly what changed in between.
Story thread
Tell a personal story that keeps people reading to the last tweet.
Listicle thread
A numbered list of ideas, tools or examples, each with a reason it matters.
Myth-busting thread
Correct common beliefs in your field: myth, reality and what to do instead.
Tool stack thread
Share the tools you use, what each one does for you and why you chose it.
Year in review thread
Look back on your year: the numbers, the wins, the misses and what's next.
Build in public update
A weekly or monthly progress update: shipped, numbers, problems and next.
Tweet templates
Single posts for the moments that come up every month.
Hiring tweet
Announce an open role with the work, the details and how to apply.
Milestone tweet
Share a milestone with the context and lesson that make it worth reading.
Product announcement tweet
Announce a product in one tweet: what it is, who it's for and why it matters.
Feature update tweet
Announce a new feature by leading with what it lets users do.
Unpopular opinion tweet
A contrarian take with the reasoning that makes it worth arguing about.
Quick tip tweet
One problem, one specific fix, in a tweet people bookmark.
Question tweet
Ask a specific question and answer it first, so replying feels easy.
Introduction tweet
Introduce yourself: who you are, what you post about and why to follow.
Newsletter promo tweet
Promote a newsletter by sharing one useful idea from the latest issue.
Event promo tweet
Promote a webinar, meetup or live session with the outcome up front.
Your next week of posts,
done this afternoon.
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