Solutions · Consultants

Make your expertise visible before the first call

Buyers hire consultants they already trust. Extudio turns your frameworks and opinions into posts and articles in your voice, and keeps posting while you're deep in client work.

Sound familiar?

Your best work is under NDA

The projects that prove your expertise are the ones you can't name. Without case studies, it's hard to show what you know.

Posting feels like self-promotion

Many consultants would rather do the work than talk about it. Posts come out stiff, or never get written.

Feast, then famine

In a heavy client month, posting stops. Two months later the project ends, the pipeline is empty, and the account has been silent the whole time.

A week with Extudio

  1. 01

    Define who you're writing for

    Fill in positioning and audience segments in the brand kit, so posts speak to the buyer you want, not to other consultants.

  2. 02

    Publish one framework a week

    Write the frameworks you use with clients as threads. They show how you think without revealing who you worked for.

  3. 03

    Write a monthly long-form piece

    Use the article writer's Framework or Comparison angle for a deeper piece, and copy it into X's article editor or your site.

  4. 04

    Batch ahead of busy months

    Before a heavy engagement starts, schedule a few weeks of posts. Overview shows how much is scheduled at a glance.

Showing expertise without naming clients

You don't need case studies to prove expertise. Patterns you've seen across many clients, frameworks you use, and opinions about common mistakes all show how you think, without a single client name.

A B2B pricing consultant
  1. Y

    Your name@you1/3

    Almost every pricing project I start looks the same: three tiers, and nobody can explain why the middle one exists. If you can't say who each tier is for in one sentence, your customers can't either.

  2. Y

    Your name@you2/3

    A framework I use before any price increase: 1. Who would leave at the new price? 2. What do they cost you to serve? 3. What do the customers who stay get? Most teams only ask the first question.

  3. Y

    Your name@you3/3

    Discount vs cheaper plan. A discount trains customers to wait for the next one. A cheaper plan with fewer features gives them a reason to upgrade later. One erodes your price. The other builds a ladder.

Keep posting through the busy months

The time to build an audience is before you need the pipeline. That means posting during client work, when you have the least time and the freshest material.

  1. Keep a running list of observations during engagements, one line each, nothing identifying.
  2. In the quiet week before a project starts, turn the list into three or four weeks of posts.
  3. Schedule them into your posting slots and stop thinking about it.
  4. Check the queue once a week; a failed post waits in Ready with X's reason and a retry.

Questions

Something else? support@extudio.dev

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