Solutions · Founders
Post on X while you run the company
You know more about your market than anyone writing about it. Extudio turns that into posts in your voice, in an hour a week, and publishes them on schedule.
Sound familiar?
Posting is the first thing to go
A customer escalation, a hiring loop, a fundraise. In a busy week, posting is what gets dropped, and the account goes quiet for a month.
The good material stays in your head
Why you killed a feature, what a customer said on a call, the mistake that cost you a quarter. That is what people want to read, and it rarely gets written down.
Drafts come out sounding like a press release
Founders write the way they write investor updates and launch posts: polished, careful, forgettable. The feed rewards the opposite.
A week with Extudio
- 01
Set your brand once
Point the brand wizard at your company site and it drafts your positioning, audience and voice (paid plans). Add the words you never use to the don'ts.
- 02
Batch on Monday
Spend 30 minutes in Compose: generate ideas from your pillars, type a few rough notes from last week's calls, and turn them into four or five posts and one thread.
- 03
Schedule and close the tab
Drop them into your posting slots. They publish from our servers on time, with your laptop closed.
- 04
Reply for ten minutes a day
Paste a post from someone in your market into Reply, pick the reply worth answering, and post a thoughtful response.
What you’ll use most
Every tool reads the same brand kit, so it all sounds like you.
Brand Voice
Your positioning, audience and voice in one place, so drafts sound like you and not like a growth marketer.
Tweet Generator
Type a messy note from a customer call and get a clean tweet back, or rewrite one line without touching the rest.
Thread Maker
Turn a decision you made or a lesson you learned into a 5–8 tweet thread with a hook and a payoff.
Tweet Scheduler
Write once a week, post all week. Posts go out from our servers, even in the weeks you forget the account exists.
Reply Generator
Thoughtful replies on posts in your market are how other founders and buyers find you.
What founders should post about
The posts that work for founders are the ones only you could write. You don't need a content strategy deck; you need a short list of things you already think about every day.
- The problem. What your customers struggle with, in their words, before your product enters the picture.
- Decisions. What you chose not to build, why you priced the way you did, who you said no to.
- Customer lessons. Something a call taught you, with names and details changed.
- Behind the scenes. Hiring, shipping, the boring parts that make the company work.
- Opinions about your market. Where you think the category is wrong. Keep it specific enough to disagree with.
- Y
Your name@you1/3
We almost shipped a dashboard nobody asked for. Three customer calls in a row, nobody mentioned reporting. All three asked how to get their team onboarded faster. Killed the dashboard. Shipping invites next week.
- Y
Your name@you2/3
Unpopular opinion: your first 10 customers should have your personal phone number. Not a support inbox. Not a chatbot. You. You'll learn more in a month of those calls than in a year of surveys.
- Y
Your name@you3/3
Hiring our first engineer. What we care about: - you've shipped something people used - you like talking to customers - you'd rather delete code than add it Remote, small team, early. DMs open.
The build in public guide goes deeper on sharing the inside of a company without oversharing.
A posting routine that fits a founder's week
Consistency matters more than volume. Three good posts a week, every week, does more than a burst of daily posting followed by a month of silence. The trick is to separate writing from posting.
- Keep a note on your phone. Every time a customer says something surprising, write one line.
- Once a week, paste those lines into Compose. Each one becomes a tweet, or the best one becomes a thread.
- Schedule everything into your slots. Don't post the moment you write; read it again the next morning.
- Spend the time you saved replying to people in your market. That is where most early followers come from.
Templates and guides for you
Product launch thread
Announce a product in seven tweets: problem, demo, proof and one clear ask.
Lessons learned thread
Share hard-won lessons, one per tweet, each backed by a real moment.
Build in public update
A weekly or monthly progress update: shipped, numbers, problems and next.
Hiring tweet
Announce an open role with the work, the details and how to apply.
How to build in public on X
What to share, five formats, a cadence and example updates.
How to launch a product on X
A before, during and after plan for launching a product on X.
An X content strategy you can actually run
Goal, audience, pillars, formats, cadence and a monthly review.
How to reply on X in a way that grows your account
Whom to reply to, five reply types and a daily routine.
Your next week of posts,
done this afternoon.
Sign up with your email, set your brand, and start writing. Upgrade when you want AI and auto-posting.