Set your voice once. Use it everywhere.
Your positioning, audience, tone, pillars and glossary in one place. Every tool in Extudio reads it before it writes a word.
Free to set up by hand; AI drafting from your website is on the Creator and Pro plans
- VoiceEditing
- PillarsBuild in public, product lessons
- PositioningThe content studio for founders
- GlossarySay ship. Never say synergy.
- AudienceFounders and indie developers
- MessagingShip the story, not just the product
Everything that makes it yours
Start from your website
Give it your site and X handle, and Extudio drafts your brand from them. Or fill it in by hand.
Story and positioning
The problem you solve, how, for whom, and why you rather than anyone else.
Voice, do's and don'ts
How you sound, and the phrases you'd never use.
Pillars and playbooks
Content pillars, category playbooks, topic angles and SEO keywords.
Glossary
Your product names and terms, spelled and used the way you do.
Edit section by section
Reorder sections by dragging, edit any of them, or regenerate one with AI.
How it works
- 01
Draft it
From your website, or by hand: name, story, voice.
- 02
Refine it
Edit the sections the draft got wrong, regenerate the rest.
- 03
Write with it
Compose, Reply, Articles, Chat and Imagine all read it.
Why a brand kit beats a prompt
Most AI tools ask you to describe your voice in every prompt, and forget it by the next one. The result drifts: one post formal, the next full of emoji.
A brand kit is written once and read every time. Your positioning, audience and tone guide sit behind every draft, so the hundredth post sounds like the first.
Change it once, everything follows
When your positioning changes, update the brand page and every tool picks it up: new tweets, threads, replies, articles and image prompts all use the new version.
Works with the rest of the studio
Every tool reads the same brand, so a draft started in one ends up in the others.
Your next week of posts,
done this afternoon.
Sign up with your email, set your brand, and start writing. Upgrade when you want AI and auto-posting.