Should I link to a job description?

You can, but put the essentials in the tweet itself. A reply with the link keeps the main tweet clean and avoids the reduced reach widely reported for posts with links.

How often should I post the same role?

Once when it opens, and again a week or two later with a different angle, like a detail about the team or the work.

Is it okay to ask candidates to DM?

Yes for small teams. Make sure your DMs are open to everyone first, or candidates will hit a wall.

Templates · Tweet

Hiring tweet template

Name: Extudio
Author: Extudio

Good candidates scroll past vague job posts. This template fits the role, the real work, the key details and how to apply into one tweet.

The template

We're hiring a [role] at [company]. You'd [main thing they'll do] and [second thing]. [Remote or location] · [salary range] · [full-time or contract] To apply: [how, e.g. DM me what you'd change about our product].

When to use it

You're hiring and want your network to see the role and share it.
You're a small team without a recruiter.
You want applicants who already know your work from X.

Why it works

The role and company: First line, plain words. People scanning the feed decide in a second whether it's for them or someone they know.
The real work: What they'll actually do day to day beats a list of requirements. Specific work attracts people who want that work.
The details: Location, salary and type answer the three questions everyone asks. Including the salary range saves you a lot of DMs.
How to apply: A simple, specific action. Asking for a short take on your product filters for people who've looked.

Examples

Startup founder

Y
Your name@you
We're hiring our first designer at Shiftboard. You'd own the whole product's design and talk to customers every week. Remote (US time zones) · $110k-$130k · full-time To apply: DM me one screen of ours you'd redesign and why.

Agency owner

Y
Your name@you
We're hiring a part-time copywriter at our studio. You'd write landing pages and launch emails for small software companies. Remote · $50-$70/hour · contract, ~15 hours a week To apply: reply with a link to something you wrote that sold.

Restaurant owner

Y
Your name@you
We're hiring a line cook for our kitchen in Portland. You'd run the grill station on weekend dinners and help design the summer menu. In person · $22-$26/hour · full-time To apply: DM me and come cook a staff meal with us.

Tips

Put the salary range in the tweet. It's the first question every candidate has.
Pin the hiring tweet while the role is open, and unpin it when it's filled.
Ask a few people in your network to quote it with one line about why they'd work with you.
Check the length with the character counter before posting; the details add up.

Go deeper: How to write a good tweet

Questions

Something else? support@extudio.dev

More templates

Milestone tweet

Share a milestone with the context and lesson that make it worth reading.

Introduction tweet

Introduce yourself: who you are, what you post about and why to follow.

Product announcement tweet

Announce a product in one tweet: what it is, who it's for and why it matters.

Your next week of posts,
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