Solutions · SaaS companies
A company X account that sounds like someone
Extudio learns your product from your website, keeps your feature names straight, and turns every release into a week of posts that explain why it matters.
Sound familiar?
Release notes nobody reads
“New: bulk export” gets posted, gets three likes, and disappears. A feature line tells people what changed, not why they should care.
The company account sounds like nobody
Written by committee, approved by three people, safe enough to say nothing. Company accounts drift into announcement-only mode.
Content loses to the roadmap
Whoever runs the account also runs launches, docs and lifecycle email. Between releases, the account goes quiet.
A week with Extudio
- 01
Teach it the product
Run the brand wizard on your site (paid plans). Then check the glossary: feature names, how you capitalize the product, terms you never use.
- 02
Turn each release into a set
For every release, write a feature update tweet, a problem-first post and a quick tip in Compose, and spread them across the week.
- 03
Write one explainer a month
Use the article writer for a long-form piece on a problem your product solves. Copy it into X's article editor or your blog.
- 04
Keep the slots full between releases
Your posting slots carry categories. Fill the education and tips slots from the Bank so the account doesn't go silent between launches.
What you’ll use most
Every tool reads the same brand kit, so it all sounds like you.
Brand Voice
Positioning, audience segments, glossary and quick stats drafted from your website, so every post uses your product's real names and claims.
Tweet Generator
Turn a changelog line into a post that leads with the customer's problem.
Article Writer
Explainers, comparisons and frameworks at three depths, with a table, checklist and visual prompts when you want them.
Content Calendar
A weekly grid of category slots shows when the account has only announcements and no education.
Image Generator
Banners, campaign images and social posts in your brand details, for launches that need a visual.
Turn one release into a week of posts
A release is three stories: what changed, what problem it solves, and how to get the most out of it. Most company accounts tell only the first. Spread across the week, the three together reach people at different stages, from users who want the details to people who have never heard of you.
- Y
Your name@you1/3
New: recurring invoices. Set the schedule once and the invoice goes out on the 1st of every month with the right line items. Edit or pause it any time from the client page. Live for everyone today.
- Y
Your name@you2/3
If you send the same invoice every month, you retype it twelve times a year. Per client. Recurring invoices are now live. Set it once.
- Y
Your name@you3/3
Quick tip: put your payment terms at the top of the invoice, not in the footer. “Due in 14 days” next to the total gets read. In the footer it gets missed.
The feature update template has the structure for the first one; the third works from the quick tip template.
What a SaaS account posts between launches
Extudio's recommended schedule labels each slot with a category. For a SaaS account they map to a mix that keeps the feed useful when nothing is shipping.
| Category | What a SaaS account might post |
|---|---|
| Education | How to solve a problem your customers have, with or without your product |
| Discovery | A feature most users haven't found, or a use case a customer showed you |
| Data/Tips | A practical tip, a benchmark from your own experience, a checklist |
| Engagement | A question to your users, a poll-style prompt, a reply to the community |
Templates and guides for you
Feature update tweet
Announce a new feature by leading with what it lets users do.
Product announcement tweet
Announce a product in one tweet: what it is, who it's for and why it matters.
How-to thread
Teach a process step by step, one tweet per step, with a clear result.
Case study thread
Show a result, the starting point and exactly what changed in between.
How to launch a product on X
A before, during and after plan for launching a product on X.
Content pillars: how to choose them and use them on X
How to choose 3–5 pillars and turn each into weeks of posts.
How to repurpose content for X
Turn one blog post, video or newsletter into a week of X posts.
How to plan a content calendar for X
Slots, categories and a weekly batch: an X calendar you'll keep.
Your next week of posts,
done this afternoon.
Sign up with your email, set your brand, and start writing. Upgrade when you want AI and auto-posting.