Solutions · Agencies
Write for every client in their own voice
Extudio builds a brand kit from a client's website and writes every draft from it. Here is how agencies and freelancers set it up, and where its limits are.
Sound familiar?
Every client sounds a little like the last one
Write for a payroll company in the morning and a coffee roaster in the afternoon, and the voices start to blur. Clients notice before you do.
Generic AI copy gets sent back
Clients pay for their voice. A draft that could have come from any account gets rejected in review, and the rewrite takes longer than writing it fresh.
Learning a new brand takes days
Before you can write a single post for a new client you need their positioning, audience, product terms and the words they hate. That ramp-up is rarely billable.
A week with Extudio
- 01
One Extudio account per client brand
Each account holds one brand kit, its own connected X accounts and its own posting slots. Keep each client separate so voices never mix.
- 02
Build the brand from their site
Run the brand wizard on the client's website and X handle (paid plans), then correct the voice, don'ts and glossary with what you learned in the kickoff.
- 03
Draft the month, check it in Preview
Write the month's posts and threads in Compose and review them in the X-accurate preview before they go to the client through your usual approval process.
- 04
Schedule what's approved
Move approved posts to Ready and schedule them into the client's slots. They publish from our servers on time.
What you’ll use most
Every tool reads the same brand kit, so it all sounds like you.
Brand Voice
The brand kit is the client brief: positioning, audience segments, tone guide, glossary and don'ts, drafted from their website in minutes.
Tweet Generator
Every draft reads that client's brand kit first, so the copy starts in their voice instead of yours.
Tweet Preview
See each post on desktop, tablet and mobile with images and link cards before it goes to the client.
Article Writer
Long-form X articles from an audience, angle and depth, for clients who want thought leadership as well as posts.
Image Generator
Illustrations with the client's brand details added to every prompt, in landscape, square or portrait.
Tweet Scheduler
Each client account has its own posting slots, and failures come back with X's reason and a retry.
What Extudio does and doesn't do for agencies
Extudio is built for one brand per account. It's worth knowing exactly what that means before you plan a client roster around it.
- One brand per account. Each Extudio account has a single brand kit. To write for five clients, use five accounts.
- No team seats. There are no roles, shared workspaces or approval workflows. Each account is one login.
- Multiple X accounts share one brand. Creator connects 2 X accounts and Pro connects 5, but they all use that account's brand kit, and posts publish from whichever one is set as default. That suits handles that speak in the same voice, not separate clients.
- No analytics or client reports. Use X's analytics or your reporting tool for results.
- X only. If a client also needs Instagram or LinkedIn, those stay in your other tool.
In practice, freelancers and small agencies set up one account per client brand, billed as part of that client's retainer, and keep their multi-network tool for everything that isn't X.
Two clients, two voices, same week
The test of a brand kit is whether two clients' posts could be swapped without anyone noticing. They shouldn't be. The examples below are written from two different brand kits: one dry and precise, one warm and casual.
- Y
Your name@you
Most payroll errors start with one thing: a manual spreadsheet step nobody owns. If your process still has a copy-paste between two systems, that's where the next mistake will be. Map it, then automate it first.
- Y
Your name@you
New single origin on the shelf this Friday. Colombian, washed, notes of red apple and cane sugar. We roast it light. Brew it as pour-over and give it a minute to cool, it gets sweeter.
Templates and guides for you
Product announcement tweet
Announce a product in one tweet: what it is, who it's for and why it matters.
Case study thread
Show a result, the starting point and exactly what changed in between.
Feature update tweet
Announce a new feature by leading with what it lets users do.
Event promo tweet
Promote a webinar, meetup or live session with the outcome up front.
How to find your brand voice on X
Pick traits, write do's and don'ts, and test your voice on real tweets.
Content pillars: how to choose them and use them on X
How to choose 3–5 pillars and turn each into weeks of posts.
How to plan a content calendar for X
Slots, categories and a weekly batch: an X calendar you'll keep.
An X content strategy you can actually run
Goal, audience, pillars, formats, cadence and a monthly review.
Your next week of posts,
done this afternoon.
Sign up with your email, set your brand, and start writing. Upgrade when you want AI and auto-posting.