Solutions · Indie hackers
Build in public without it becoming a second job
Weekly updates, milestone posts and replies in your niche, written in your voice in minutes, so the hours go back into the product.
Sound familiar?
Building in public goes quiet
The first weeks are easy to share. Then you hit a boring stretch of bug fixes, nothing feels worth posting, and the updates stop.
Every hour posting is an hour not shipping
You're the developer, designer, support team and marketer. Writing threads competes directly with writing code.
Posting into the void
With a few hundred followers, your own posts barely travel. Getting noticed depends on showing up in other people's replies, and that takes time too.
A week with Extudio
- 01
Friday update
Type your week's numbers and one thing you learned as a rough note. Compose turns it into a build-in-public update you can tweak and schedule.
- 02
Daily replies
Paste a post from someone in your niche into Reply, pick the reply you have something to add to, and post a useful answer (paid plans).
- 03
Milestones as they happen
First paying user, first $100 month, first churn. Write the post while it's fresh and save it as a draft for the next morning.
- 04
Launch day, prepared
Write the launch thread a week early, preview it on mobile, and schedule it for launch morning so you can spend the day replying.
What you’ll use most
Every tool reads the same brand kit, so it all sounds like you.
Tweet Generator
Paste a rough note over 100 characters and “Rewrite all” turns it into a clean update in your voice.
Reply Generator
On a small account, replies are your distribution. Get a draft reply in a casual, founder or brand tone, edit it, then post.
Thread Maker
Launch threads and lessons-learned threads, with a hook you can rewrite until it lands.
Tweet Scheduler
Schedule the launch thread and walk away. It posts in order from our servers and retries if X has a hiccup.
What to share in a week where nothing happened
Most build-in-public accounts die in the slow weeks. But slow weeks are where the interesting decisions happen: what you cut, what you tried that didn't work, what you're unsure about. People follow the journey, not only the wins.
- A decision and the reason for it, even a small one.
- A number that went the wrong way and what you think caused it.
- Something you built that you're about to throw away.
- A tool or habit that saved you time this week.
- Y
Your name@you1/3
Week 14 building a habit tracker for remote teams: - 212 → 246 signups - shipped Slack reminders - lost 2 paying users, both said onboarding was confusing Next week: rewrite onboarding. No new features until that's fixed.
- Y
Your name@you2/3
Spent 3 days redesigning the pricing page. Conversion didn't move. What did move it: one sentence under the button saying you can cancel in two clicks. Copy before design. Every time.
- Y
Your name@you3/3
$1,000 MRR. Took 11 months, two pivots and one rewrite. The thing that finally worked was answering questions in other people's replies instead of writing my own threads.
Replies before reach
Replies are one of the engagement signals X weighs, and a good reply on a bigger account's post puts you in front of people who have never seen you. For a small account, a handful of useful replies a day tends to do more than another original post.
- Follow a short list of accounts in your niche whose audience you want.
- When one posts something you have real experience with, paste the link into Reply.
- Pick the conversation worth joining, choose a tone, and edit the draft so it adds something specific.
- Post it. Nothing goes out without you pressing the button.
More on doing this well in how to reply on X.
Templates and guides for you
Build in public update
A weekly or monthly progress update: shipped, numbers, problems and next.
Milestone tweet
Share a milestone with the context and lesson that make it worth reading.
Product launch thread
Announce a product in seven tweets: problem, demo, proof and one clear ask.
Lessons learned thread
Share hard-won lessons, one per tweet, each backed by a real moment.
How to build in public on X
What to share, five formats, a cadence and example updates.
How to get your first 1,000 followers on X
A no-tricks plan for the slowest stage of growing on X.
How to reply on X in a way that grows your account
Whom to reply to, five reply types and a daily routine.
How to launch a product on X
A before, during and after plan for launching a product on X.
Your next week of posts,
done this afternoon.
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